How and why we use your personal data
We use your personal data for the following purposes:
To manage your travel bookings and provide our services to you
When you are embarking on a voyage with us, we use your information to perform our services in relation to your voyage, for example to issue your tickets, check you in, issue your boarding pass, or take you safely to your destination. We also use it to change your travel bookings if you request such changes.
To communicate with you and manage our relationship with you
Occasionally, we may need to contact you by email and/or SMS for administrative or operational reasons, for example in order to send you confirmation of your bookings and your payments, to inform you about your travel itinerary, to advise you of disruption and changes to your travels. If you are using our mobile apps, we may also send you app notifications for these purposes.
Please be aware that these communications are not made for marketing purposes and as such, you will continue to receive them even if you opt-out from receiving marketing communications.
We will also use your personal data if we contact you after you have sent us a request by filling in the web-form on our website.
Your opinion is very important to us, so we may send you an email or SMS to seek your feedback.
We will use the communications you exchange with us and the feedback you may provide in order to manage our relationship with you as our customer and to improve our services and experiences for customers.
To personalise and improve your customer experience
We may use your personal data in order to tailor our services to your needs and preferences and to provide you with a personalised customer experience, for example, if you inform us about your preferred travel destinations.
We may also collect information on how you use our website, which pages of our website you visit most, which travel destinations you search for and what products you buy, in order to understand what you like. We may use this information to tailor the content and offers that you see on our website and, if you have agreed to receiving marketing communications, to send you relevant messages that we think you may like.
If you are in the process of making a booking under your account and you leave our website before your order has been placed, we may contact you in order to help you easily complete your booking.
To inform you about news and offers that you may like
We may send you marketing communications for our voyages and travel products, if you have indicated that you wish to receive these, for example when you create an account on our website or make a booking with us and you do not express a wish to not receive such communications. If you wish to receive marketing communications, we will provide you with news from us such as new products that you may be interested in or offers that you may like.
In addition, we will also send you communications promoting our partner’s products and services that may relate to your travel arrangements, if you have indicated that you wish to receive these.
Please note that we will not share your contact details and other personal data with these partners or other companies for marketing purposes.
If you do not want to hear from us about our or our partners’ products and services, you can simply tell us so by choosing the relevant option before confirming your booking. You can also choose to opt out from receiving marketing communications at any time, by clicking on the relevant unsubscribe link at the bottom of any marketing related email you may receive from us. If you prefer, you can also call our Customer Service team for the relevant entity of the Group and express your preference to not receive marketing communications.
To improve our services, fulfil our administrative purposes and protect our business interests
The business purposes for which we will use your information include accounting, billing and audit, credit or other payment card verification, fraud screening, safety, security and legal purposes, statistical and marketing analysis, systems testing, maintenance and development.
To comply with our legal obligations For example, to comply with our obligation to provide your information to national authorities where necessary.